
OpenAI helps Hyatt advance AI among colleagues
Hyatt deploys ChatGPT Enterprise across its global workforce, using GPT-5.4 and Codex to improve productivity, operations, and guest experiences.

OpenAI has introduced a premium subscription tier for ChatGPT at $100 per month, positioning itself as a high-end AI assistant for power users and professionals. This new plan likely includes advanced features, priority access, and enhanced capabilities compared to the existing $20 ChatGPT Plus tier. The move signals OpenAI's strategy to capture revenue from users willing to pay premium prices for cutting-edge AI functionality and priority support.